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Sponsored articles on BusinessTech are the best way to grow trust in your brand, educate the market, and create awareness.
This is backed up by the Broad Media 2022 Digital Marketing Report, which found that sponsored articles are more trusted than any other form of online advertising in South Africa.
When you also consider that BusinessTech is South Africa’s largest and most influential business news website, it is clear that your business should publish sponsored articles on BusinessTech to maximise its ROI.
The BusinessTech audience
BusinessTech’s audience includes a wide range of South Africa’s top C-level executives, business owners, company directors, managers, and professionals.
These readers visit the BusinessTech website on a daily basis and also have a major influence over their organisations’ purchasing decisions, as well as the purchasing decisions in their households.
BusinessTech’s passionate marketing team makes it easy for your company to publish sponsored articles to these influential readers.
Your account manager will manage the entire process of getting an article published – including facilitating the writing of the article (if required), publishing it to a targeted audience, and generating performance reports.
The full sponsored article package includes these elements:
- Sponsored article published on BusinessTech
- Article posted to BusinessTech’s Facebook, Twitter, and LinkedIn pages
- Targeted social media boost
- Article inclusion in the BusinessTech daily newsletter
Click here to find out more about advertising with sponsored articles on BusinessTech.