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The South African Broadcasting Corporation (SABC) has confirmed they have secured the rights to televise matches for the upcoming FIFA World Cup showpieces.
Qatar 2022 which will take place between 20 November to 18 December is expected to be one of the most unique spectacles in World Cup history within the state-of-the-art infrastructure prepared and the timing of the tournament being the traditional mid-season for some of the biggest leagues in world football.
Several legendary figures of the tournament have highlighted that footballers will arrive at the peak of their powers at the point of the season to provide an experience like no other for the global audience which is unrivalled across any sporting code in terms of viewership.
The SABC has secured viewership for South Africans who will no doubt be keen to experience some of what the magical tournament has to offer, while they will also be able to see Banyana Banayna in the 2023 World Cup which will be hosted in Australia and New Zealand between 20 July and 20 August next year.
“The South African Broadcasting Corporation (SABC) is pleased to announce the acquisition of the world’s greatest football spectacles for men and women, the FIFA World Cup Qatar 2022™ and FIFA Women’s World Cup Australia/New Zealand 2023™,” the public broadcaster said via a statement on the SABC Sport website.
“The acquisition of FIFA’s flagship tournaments is testament to the SABC’s commitment to continuously fulfill its public service mandate by providing access to sports of national interest to South African citizens.
“The FIFA World Cup Qatar 2022™ is set to take place from 20 November to 18 December 2022, with the FIFA Women’s World Cup Australia / New Zealand 2023™ taking place next year from 20 July to 20 August 2023.
“For the FIFA World Cup, SABC Sport Channel will be the primary broadcast platform for the live presentation of matches, with SABC 1, SABC 2 and SABC 3 also carrying the games live simultaneously.
“In line with SABC Sport’s strategic objective of making the world’s greatest football event available to all, audiences will also be able to enjoy the live action from the FIFA World Cup Qatar 2022™ in the language of their choice on SABC Radio Stations.
“All the live match presentations will include a live studio build up with match previews and latest team and player news, presented by SABC Sport anchors and top analysts, both on TV and Radio platforms.
“As part of the “always-on” digital strategy, all the latest news, score updates, log table, streaming services and live match commentary will be available on theSABC Sport digital platforms, ensuring that the audiences don’t miss a single minute of the FIFA World Cup 2022.
The SABC’s Group Chief Executive Officer (GCEO), Mr. Madoda Mxakwe stated that “The acquisition of the FIFA World Cup Qatar 2022 has always been a strategic decision for the SABC. The FIFA World Cup creates various marketing opportunities for SABC Sport and other SABC sub-brands, and we will optimally use this event to create a sense of euphoria for South Africans everywhere. We are committed to ensuring that we provide our audiences with a renewed sense of excitement and provide the matches to the audiences with no barrier to entry through television, radio and digital broadcast.”